About Florish
A better plant experience starts locally.
We’re making buying from local nurseries as convenient as buying anything else online, while giving people the knowledge to choose well and grow with confidence.
Our mission
Help plants, and the people behind them, thrive.
Florish connects local nursery inventory with the people and projects that need plants. Better discovery creates mutual benefit across the plant-buying experience: more confidence for shoppers, more reach for growers and nurseries, and a healthier horticulture industry.
We believe expert plant knowledge should be useful and accessible, whether you’re choosing one plant for home or sourcing a landscape at scale.
Founded by Veronica Sykes
Built from a lifetime around plants.
“I’ve spent most of my life around plants. Florish started with a problem I’ve heard for decades: people love plants, but choosing the right ones and figuring out where to buy them is unnecessarily hard. We’re building Florish to change that.”
Veronica Sykes, Founder & CEO
From community to company
Demand grew organically.
10 days
From one garden video to an international PEOPLE story and a fast-growing community response.
The wider ecosystem
Veronica’s community work through LA Gardening Club, and a new nonprofit now taking shape, sits alongside Florish. Florish is a commercial marketplace and an independent sponsor of that community work, not a Gardening Club spinoff.
Press
Florish in the news.
Request an interview.
Tell us what you’re working on and we’ll send photography, quotes and the details you need directly, while our new media kit is in production.
Investors
Growing thoughtfully, nationwide.
Florish is self-funded and bootstrapped. As we scale local nursery commerce nationwide, we’re selectively speaking with institutional partners who share our long-term view of the horticulture industry.
Contact Veronica directly.
Company materials, traction and our roadmap are shared privately with aligned partners.
veronica@florish.coPlease include your firm, stage focus and typical check size.
Help shape what grows next.
Volunteer, spread the word, or tell us what Florish should build. Say hello at hello@florish.co.